Reserve Your Seat At The GLM Summit 2025
AND CLAIM YOUR PERFECT LAW FIRM BONUSES!
October 23rd-25th, 2025 @ the Westin Washington Dulles Airport near Washington, DC
Get Everything You Need To Build Your 'Perfect Law FIrm'
when you buy a ticket to the GLM SUMMIT 2025
Join us live with Ben Glass, Brian Glass, Dan Kennedy and dozens of elite firm owners to design a law firm that funds your lifestyle without draining your time, energy, or sanity.
HERE'S EXACTLY WHAT YOU'LL GET WITH YOUR SUMMIT TICKET
GLM
Summit
LIVE
Immerse Yourself With Law Firm Owners Who've Built The Firm You're Trying To Build
- Rub shoulders with, and learn directly from, firm owners who've built both a business AND a lifestyle.
- Get insights not taught at ANY other law firm conference.
- Gain clarity and momentum to scale faster.
Perfect
Law Firm
Training
Get step by step guidance outlining exactly how to build your perfect firm
- Follow the step-by-step path to build a firm that serves you and enhances your life instead of detracts from it.
- Know exactly what to do next. Stop guessing, start building.
- Learn exactly how other law firm owners created their perfect firm.
Virtual
Bootcamp
Access
Tactical Implementation For Building Your Perfect Law Firm & Life
- Ramp up the speed at which you build your perfect firm by joining our 3-day immersive bootcamp.
- Finish with a clear, personalized action plan for immediate growth.
- Eliminate guesswork and fix what's not working in your firm.
2024 GLM
Summit
Replay
review and implement the best practices from Last year and get a head start
- Unlock the behind-the-scenes strategies that top-performing firms shared at the 2024 Summit.
- Access private sessions and podcast episodes to learn on the go.
- Start implementing the best ideas and foundational strategies.
Backed By A
$500,000 Guarantee
So That You Have No Reason To Miss This Event
If you don’t get at least $500,000 in obvious value for your law firm, you are entitled to a complete refund for the event PLUS $500 in documented travel expenses and a $500 check to a spouse/significant other/family member (to compensate them for the time you were away).
This refund is available until the conclusion of the 2025 GLM Summit.
It's our way of saying promising that this event will provide so much value to you and your firm that you'd have to be crazy to not be there.
PLUS... You'll Get To Learn Directly From Marketing Legend, Dan Kennedy
WHY DAN KENNEDY'S MESSAGE IS URGENT FOR LAW FIRM OWNERS IN 2025
The 'Godfather of Direct Marketing' doesn't typically speak to lawyers. This is your shot to hear how to out-market your competition to win despite the 'chaos' that's happening in the industry.
For over 40 years, Dan Kennedy has been the underground legend behind hundreds of top business empires; quietly guiding entrepreneurs to grow wildly profitable companies through direct, no-B.S. marketing.
Why He's Finally Talking to Lawyers Now...
He’s not some hype speaker. He’s the guy the biggest players call when things aren’t working.
He rarely speaks to lawyers. But this year, he’s coming to GLM Summit with a message just for law firm owners like you.
And what he has to say about marketing through the private equity invasion, industry chaos, and increasing commoditization might be the edge you need to dominate 2025, 2026, & Beyond.
"There's no one else I'd trust more to advise me through a chaotic market than Dan Kennedy"
- Ben Glass, Founder of Great Legal Marketing
The Reality?
- More lawyers than ever are flooding the market.
- Big firms and private equity are buying up everything in sight.
- Technology shifts and AI are changing how clients choose representation.
You're not just competing with other attorneys. You're competing with capital, automation, chaos, and noise.
Dan Kennedy has seen this before. And he's one of the only marketers alive who knows how to win despite of, and because of, the odds.
Here's Why You Can't Miss This
- You'll hear marketing strategies that your competitors won't see coming. Dan is famous for teaching counterintuitive, yet proven approaches that win when the market is tight.
- You'll learn how to protect your profits from PE and commoditization. He’ll show you how to stay independent, agile, and highly profitable without selling your soul to 'big money'.
- This may be the last time you'll hear Dan speak live to lawyers. He rarely speaks anymore, and almost never to attorneys. This is one of those once-in-a-decade moments.
But This Summit Is Not Just About Bonuses And Speakers...
BECAUSE THIS YEAR, WE'RE DOING
THINGS
rADICALLY
DIFFERENT
BECAUSE THIS YEAR, WE'RE DOING THINGS
rADICALLY
DIFFERENT
A Message From GLM President, Brian Glass
2025 marks GLM's 21st birthday and were celebrating by flipping the script.
This year's Summit won't look anything like the usual law firm events you've seen before. We're not recycling the same speakers, slide decks, and surface-level takeaways.
We're building the kind of event we always wished existed.
One where you'll leave with momentum, not just notes.
Call us renegades if you will (yes, that's a nod to the 2nd edition of the Renegade Lawyer Marketing book we released this year). This Summit is your proof.
That's Why We're Throwing A 'Changeup' For The GLM Summit 2025
Instead of another conference where you sit, listen, and take notes...
we're making this one hands-on, action-first, and outcome-driven.
Here's the idea
- Leave with a DONE list, not a to-do list
- Learn from $7 & 8-figure firm owners who've built scalable success
- Workshop and build your action plan in real time with expert support
- Walk away with your growth strategy already implemented
In just 3 short days, you'll get 6+ months of action items cleared off your plate so that you can enjoy progress and growth within your firm.
That's how a conference should be!
Mark your calendar now! October 23-25, 2025. This is your chance to get out of the weeds and work on your firm, not in it.
Then underline it, highlight it, and set your out-of-office messages. You won't want to miss the Summit this year.
It will be the most important conference you attend all year, and maybe even this decade!
What we have to share this year will be an absolute game-changer.
Don't delay. Whack the button below and register today.
Get Over $500k of Obvious Value for Just $1497
This isn't a weekend full of empty hype. It's a battle-tested blueprint for scaling your law firm without chaos, burnout, or wasted spend. You'll walk away with a DONE list, not a to-do list. Plus, we back it up with our "you'd have to be crazy to pass this up" guarantee.
- 3 Days of Live coaching + Strategy
- Virtual Bootcamp On-Demand Training
- Perfect Law Firm Systems & Templates
- 2024 Summit Replay + Private Podcast
* Early bird tickets are limited. Once they're gone, the price will increase.
TAKING THE STAGE
AT THE GLM SUMMIT 2025
Dan Kennedy
The Original Renegade Marketer & Millionaire Maker Who Has Helped Entrepreneurs Build Empires
Dan Kennedy is one of the most influential marketing minds of the last 40 years. He’s been the secret weapon behind hundreds of $7 and 8-figure businesses across industries, guiding founders to grow wildly profitable companies through direct, no-B.S. marketing.
This year, Dan will take the GLM stage to reveal his most urgent warning yet:
The Shocking Truth About The Private Equity Firms Ruining Law with Their Cold-Blooded Cash Infusions and how to protect yourself by out-marketing them the old-fashioned way.
If you’re worried about commoditization, AI disruption, or big-firm takeovers, this session may be the most important one you attend all year.
Dan rarely speaks live. And almost never to attorneys.
Don’t miss your chance to learn from a true legend.
Seats are limited, and this may be the last time he ever speaks live to attorneys.
Jason Hennessey
Hennessey Digital
Johnine Clark & Michelle Pippin
Law Offices of Johnine Clark & Women Who Wow
SEO expert and founder of Hennessey Digital. Jason helps law firms rank where it counts, drive serious inbound leads, and convert high-value leads into paying clients at scale.
Michelle Pippin (Women Who Wow) and Johnine Clark (Law Offices of Johnine Clark, P.A.) help women law firm owners build profitable, sustainable firms, without sacrificing their values, freedom, or lifestyle.
Chad Kerby & Gary Musler
ScaLawble
Kia Arian
Zine Media
Creators of ScaLawble, a system that helps attorneys scale their law firms with automation, marketing, and operational efficiencies. Chad and Gary teach proven frameworks for maximizing intake, and profits.
Founder of Zine Marketing, Kia Arian is a brand strategist and print marketing expert. She helps law firms nail their brand and message, then turn them into high-trust marketing campaigns that attract clients and fuel firm growth.
Jay Henderson
Real Talent Hiring
Preston & McBilly
Authority Brand
Founder of Real Talent Hiring. Jay teaches law firm owners how to hire, develop, and retain high-performance team members using behavioral insights and proven hiring systems.
Co-founders of Authority Brand, Preston and McBilly specialize in helping law firms create dominant personal brands that attract premium clients through authority positioning and trust.
Jason Hennessey
Hennessey Digital
SEO expert and founder of Hennessey Digital. Jason helps law firms rank where it counts, drive serious inbound leads, and convert high-value leads into paying clients at scale.
Johnine Clark & Michelle Pippin
Law Offices of Johnine Clark & Women Who Wow
Michelle Pippin (Women Who Wow) and Johnine Clark (Law Offices of Johnine Clark, P.A.) help women law firm owners build profitable, sustainable firms, without sacrificing their values, freedom, or lifestyle.
Chad Kirby & Gary Musler
ScaLawble
Creators of ScaLawble, a system that helps attorneys scale their law firms with automation, marketing, and operational efficiencies. Chad and Gary teach proven frameworks for maximizing intake, and profits.
PLUS OTHER SPEAKERS
Covering topics like:
- How to generate more referrals
- How to effectively use social media and video
- Running and scaling your firm efficiently
- Improving your client experience and communication
- Building your brand
- Building the team to support your vision for your firm
Your Chance To Hear Dan Kennedy
LIVE & IN-PERSON
october 23-25, 2025
Westin Washington Dulles Airport
Step back from the day-to-day grind of your law firm and immerse yourself in the greatest legal marketing event of the year, the Great Legal Marketing (GLM) Summit 2025.
This year, you'll get the opportunity to:
- Roll up your sleeves and work ON your law firm alongside $6, 7, & 8 figure law firm owners who want to see you succeed in the market that you serve.
- Learn the leading small law firm marketing strategies of 2025 from Ben & Brian Glass, as well as dozens of other experts and specialists.
- Relax & Gain Clarity while stepping away from your day-to-day so that you can re-energize yourself for explosive post-summit growth.
This will be one GLM Summit that you don't want to miss. It'll be unlike any law firm conference you've attended in the past and will help you to not just plan your law firm's path to world (or local) domination... but to actually implement!
HERE'S THE FORMAT
For This Year's Summit
PART 1
2025's Top Marketing Strategies
Learn what's working right now in small law firms across the country and in various practice areas. We, along with dozens of some of the most successful small firms across the country, will share every detail of what we've done and are doing to succeed in today's market.
PART 2
Small Group Roundtable Workshops
Gather with other law firm owners and do a mini-mastermind to help each other outline the strategy and actions you'll need to take for your firm. The outcome will be highly specific and actionable items that you can (will!) complete before the conference ends.
PART 3
Implementation Team Rooms
Take the strategy put together at your roundtable workshop and start implementing right away! We'll provide facilitators for each room who can help you make substantial progress before the day is out. Together, we'll create your "done" list before you leave.
Frequently Asked Questions
Event General Questions
Why should I attend this event over other events?
We're not saying that you should or shouldn't attend other events... but we 100 % will tell you that if you are a solo or small law firm owner then the GLM Summit 2025 is a "can't miss"!
At the Summit, you'll get to learn from and network with other law firm owners who've built firms running $7-8 figures in annual revenue.... and still get to live their lives the way they want to! If you want the same for your firm (and life) then you need to secure a ticket and find a way to get yourself to the Summit for October 23rd-25th, 2025.
Will you guarantee the level of value delivered if I attend this event?
YES!!! If you don’t get at least $500,000 in obvious value for your law firm, you are entitled to a complete refund for the event PLUS $500 in documented travel expenses and a $500 check to a spouse/significant other/family member (to compensate them for the time you were away).
This refund is available until the conclusion of the 2025 GLM Summit.
It's our way of saying promising that this event will provide so much value to you and your firm that you'd have to be crazy to not be there.
What if my partner or spouse isn't sure about me attending the GLM Summit?
In just about everything in life, you will have doubters, naysayers, and people who think success is driven entirely by luck. Even those we love most have doubts from time to time.
But, I'm not exaggerating when I say over the years I have gotten stacks of notes from spouses and partners that didn’t think this would work but now see just how valuable this experience is. I’m always hearing how husbands and wives now can make it to those dance recitals, soccer games, and moments their family needs them.
If your spouse or partner has doubts, bring them with you! Let them see first hand the work we do here. They’ll see first-hand how this whole thing works, and all the examples of success we have. I promise we can turn the doubters into believers. Plus, you're ticket is backed by our 100% money back guarantee that alleviates all risk for you whatsoever.
What if I can't afford the price of the ticket right now?
To be frank, this is the EXACT reason that you need to find a way to get yourself to the event and take advantage of all the bonuses we're offering here. We'll be teaching you the path to a comfortably profitable law firm at the event, and will be offering resources to help you implement, so this is one event you can't afford to miss.
I'm not a lawyer but work for a law firm, can I still attend?
Yes! We often have law firm Marketing Directors and other employees of law firms attend the GLM Summit. You're more than welcome to purchase a ticket and join us.
Venue/Accomodations
Where and when is the GLM Summit being held this year?
The GLM Summit will be held at the Westin Washington Dulles Airport just outside of Washington, DC from October 23rd through the 25th, 2025.
Where should I stay?
We'll have a room block available at the Westin Washington Dulles Airport that will open for reservations a few months before the event. You're more than welcome to stay at this hotel, or you can stay anywhere else nearby that suits your preference (AirBnB, other hotel, RV, etc.).
Tickets & Registration
What if I want to attend the event but just can't commit to being there in person on those dates?
Don't worry, we've got you covered. While we'd really love and prefer to have you there in person with us, we understand that dates and travel can sometimes be tricky... SO, if you can't make it, you can purchase a "Recordings + Bonuses" ticket option.
It's the same price as an in-person ticket because the value of our bonuses is simply out of this world this year, but only for a limited time. As we get closer to the event date, the price of all ticket types will increase, so hurry and reserve your ticket today!
Can I bring members of my team and/or other guests?
Of course! Many attendees bring guests and other members of their team. When you are purchasing your registration ticket for the event, you'll be given the option of adding up to 3 guest tickets to your order at a MASSIVE discount.
Are there any discounts available?
No, and yes. Tickets will be cheapest the sooner you purchase them, and we have plans to increase prices ~monthly until the event. That said, what are you waiting for?!?! If you're seeing this page now then this will be the best price for tickets that you're going to see, so hurry up and grab your ticket now!
What if I buy a ticket now but then find out I can't attend later?
We understand that things can change, so we've got you covered. If you find out that you can't attend in person then just let us know at least 30 days prior to the event and we'll work with you to refund your ticket.
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