Secure Your GLM Summit Registration With Dan Kennedy Now!
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Summary
We Offer A
$500,000 Guarantee
So That You Have No Reason To Miss This Event
If you don’t get at least $500,000 in obvious value for your law firm, you are entitled to a complete refund for the event PLUS $500 in documented travel expenses and a $500 check to a spouse/significant other/family member (to compensate them for the time you were away).
This refund is available until the conclusion of the 2025 GLM Summit.
It's our way of saying promising that this event will provide so much value to you and your firm that you'd have to be crazy to not be there.
URGENT GLM EXCLUSIVE ANNOUNCEMENT...
The 'Godfather of Great Marketing', Dan Kennedy, Will Grace The GLM Summit Stage To Reveal
The Shocking Truth About PRIVATE EQUITY ruining LAW with their cold-blooded cash infusions
& How to win (Against All Odds) by out-marketing them the old fashioned way
This is possibly your
LAST CHANCE...
This is quite possibly your
LAST CHANCE...
A Message From GLM Founder, Ben Glass
This might just be the last time you ever get to see Dan Kennedy speak to lawyers... and it couldn't be at a more important time.
As a law firm owner in today's market, you've got a giant target on your back...
AI is encroaching on your profession... more lawyers than ever are popping up shop... and, now, private equity is piling their cash into law and creating 'monster' firms who are:
- Driving up the cost of leads and cases
- Drowning out the market with excessive noise
- Off-shoring administrative positions to cut cost AND using those savings to steal your top-tier staff
Fact is, times are as tough as they've ever been for many small law firm owners. The market conditions are unlike anything we've ever seen before.
But that doesn't have to mean it's all doom and gloom, because it's not. For each of the last 5 years, our firm at BenGlassLaw has been experiencing double digit growth with next to zero digital marketing spend. Many of our Mastermind members' firms have experienced similar results.
Why? The blunt answer is Dan.
Over 30 years ago, Dan saved my firm with his Renegade style of non-traditional marketing. I took what he taught, implemented it in law, and the rest is history.
What he taught me allowed me to overcome, at the time, incredible odds...
That's why, with everything happening in law over the last few years, Brian and I came to the conclusion that for this year's GLM Summit...
We HAD to get the ONE person on this entire planet who has MARKETED his way out of tough market conditions more than anyone else, Dan Kennedy.
Dan is the one person who has been 'through it'... and found success in it... more times than anyone else.
External factors be damned, he's known for finding creative ways to market his way to millions, DESPITE the (sometimes massive) adversarial forces going against him.
Because of this, he's become the preeminent mind for how to market when markets become inhospitable and overly competitive. And that's what we have in law right now - an inhospitable & overly competitive market.
That's why you cannot afford to miss this opportunity to see him live and in person.
Dan will teach you how to lead in your market using creative and unconventional approaches - strategies that your competitors won't see... and certainly won't understand... but that will drive massive results for you.
Here's the thing... Dan is a once-in-a-millennium genius when it comes to marketing and business management. He's the guru that guru's look to for advice.
That's saying something.
What he has to share with us at this year's GLM Summit will change the way you look at marketing... and your business as a whole... I can promise you that.
So, if you're looking to get ahead by using unconventional approaches that your competitors are blind to then you need to be at the Summit this October 23rd-25th to see Dan.
It might just be the last chance you ever get, & those who join us will easily add at least $500,000 in obvious value for your law firm - we're guaranteeing it!
So, what are you waiting for?!? Tap the button below and secure your seat to see Dan live and in person before your chance vanishes.
P.S. I almost forgot to mention, because we're limiting the Summit this year to just 200 seats, the opportunity to see and learn from Dan will sell out fast.
Only those who act immediately will be able to secure their seat... so, don't be one of those people who waits until the month before to book your ticket so that you can 'see how your calendar looks'. By that time, I expect that there will be zero seats left.
So, reserve your ticket now and commit to being there. Move whatever else you have planned for October 23-25, 2025 to another time and defend that week against anything else vying for time on your schedule. You'll be glad you did.
I look forward to seeing you there!
CONSIDER YOURSELF WARNED
Let's pull out a six shooter of No B.S. and shoot straight for a moment....
If you're easily offended, if you're part of the "crowd that gets swept up by the loudest person in the room," or if you flinch at a little truth told bluntly…
This event—is not for you.
A few years back, Dan Kennedy said something at a lawyer conference that—brace yourself—offended someone.
Not just a mild eye-roll offense. No, this person took over the room, outraged on cue.
Like clockwork, a group of “buttercups” followed—those folks who crumble under the pressure of an idea they weren’t prepared to hear, but really want to be seen being upset about it.
It was like watching a sideline parent at a youth soccer game yell something crazy at the referee—and then watching 10 otherwise rational adults suddenly lose their minds too. (Sport parents, you know exactly what I mean.)
The host of that event?
Caved to the mob. Apologized. Cowered. Immediately
That will NOT happen at the Great Legal Marketing Summit.
This year, Dan Kennedy is back.
I told Dan: “speak the truth - my TRIBE is not fragile”
Dan is a truth-teller. A bulldozer with zero tolerance for B.S. A reminder that the emperor often has no clothes—and no business plan, either.
If you’re a real-deal entrepreneur in law…someone who knows that YOU are the RIGHT CHOICE for your avatar and YOU wouldn’t dare let that client wander aimlessly into another law firm AND if you value free thought, bold leadership, and marketplace dominance...
We’ll see you in October.
Everyone else?
Might want to stay home. Or bring a coloring book.
Your Chance To Hear Dan Kennedy
LIVE & IN-PERSON
october 23-25, 2025
Westin Washington Dulles Airport
If you're ready to learn unconventional but highly effective marketing and firm management strategies then the Great Legal Marketing (GLM) Summit 2025 should be the legal conference at the very top of your list.
This year, you'll get the opportunity to:
- Hear from marketing's living legend, Dan Kennedy, alongside law firm experts (and practicing law firm owners) Ben Glass & Brian Glass, as well as a host of other top-of-the-top law firm marketing experts.
- Participate in small group roundtable workshops and make progress on your to-do list while at the conference.
- Network with other $7 & $8 figure firm owners who've built high profit, low maintenance, firms by following GLM's Perfect Law Firm framework.
This will be one GLM Summit that you don't want to miss. It'll be unlike any law firm conference you've attended in the past and will help you to not just plan your law firm's path to world (or local) domination... but to actually implement!
Backed By A
$500,000 Guarantee
So That You Have No Reason To Miss This Event
If you don’t get at least $500,000 in obvious value for your law firm, you are entitled to a complete refund for the event PLUS $500 in documented travel expenses and a $500 check to a spouse/significant other/family member (to compensate them for the time you were away).
This refund is available until the conclusion of the 2025 GLM Summit.
It's our way of saying promising that this event will provide so much value to you and your firm that you'd have to be crazy to not be there.
This Year, We're Doing Things
rADICALLY
Different
This Year, We're Doing Things
rADICALLY
Different
A Message From GLM President, Brian Glass
2025 is a milestone year for GLM. It marks our 21st birthday as a company.
Like any good 21st birthday, we're aiming to shake things up a bit and make this year's party unlike anything we've done in the past. Unlike anything anyone in the law firm coaching space has done in the past.
Call us renegades if you will (yes, that's a nod to the 2nd edition of the Renegade Lawyer Marketing book we released this year... as well as to our keynote speaker, Dan Kennedy).
You see, most law firm conferences are boring as boring can be. It's the same stuff year in and year out.
That's Why We're Throwing A 'Changeup' For The GLM Summit 2025
Instead of throwing a bunch of presenters up on the stage while you sit and take notes... we're going to make this year's summit much more hands on.
Here's the idea -> when you leave the GLM Summit this year, you WON'T have a "to-do" list... you'll have a "DONE!" list.
We'll teach, then we'll workshop, then we'll help you complete your action plan... and you'll walk away with the best practices already fully implemented (or damn near fully implemented).
In just 3 short days, you'll get 6+ months of action items cleared off your plate so that you can enjoy progress and growth within your firm.
That's how a conference should be!
So, if you're sitting there looking at your conference calendar for 2025, then I encourage you to grab your sharpie and write October 23rd through 25th in. Then underline it, highlight it, and set your out-of-office messages.
You won't want to miss the Summit this year. It will be the most important conference you attend all year, and maybe even this decade! What we have to share this year will be an absolute game-changer.
Don't delay. Whack the button below and register today.
P.S. I almost forgot to mention, because of the INSANE value that will be delivered at this year's Summit, the ticket price will be $3995 (Yowza! But it'll be worth it and we'll back it up with our industry leading 100% money back guarantee valid until the end of the Summit).
But here's the good news... for this 'early bird' round we're going to hook you up with a ticket price of just $1097 (a 72+% discount). At this price, and with Dan Kennedy being the keynote, these tickets will sell out fast, I promise you that.
So, don't delay, scroll up and hit the button to register now.
HERE'S THE FORMAT
For This Year's Summit
(In Addition To Dan Kennedy's Keynote)
PART 1
2025's Top Marketing Strategies
Learn what's working right now in small law firms across the country and in various practice areas. We, along with dozens of some of the most successful small firms across the country, will share every detail of what we've done and are doing to succeed in today's market.
PART 2
Small Group Roundtable Workshops
Gather with other law firm owners and do a mini-mastermind to help each other outline the strategy and actions you'll need to take for your firm. The outcome will be highly specific and actionable items that you can (will!) complete before the conference ends.
PART 3
Implementation Team Rooms
Take the strategy put together at your roundtable workshop and start implementing right away! We'll provide facilitators for each room who can help you make substantial progress before the day is out. Together, we'll create your "done" list before you leave.
TOP 10 REASONS
You Need To JOIN US For The GLM Summit 2025
REASON 1
Leading Small Law Firm Specific Marketing Strategies
Learn what's working right now in small law firms across the country and in various practice areas. We, along with dozens of some of the most successful small firms across the country, will share every detail of what we've done and are doing to succeed in today's market.
REASON 2
Workshops & Implementation Rooms
You won't just sit and take notes at the GLM Summit, you'll implement what you're learning in real time.
By the time you leave the Summit, you'll have a 'Done!' list instead of a to-do list that never gets done.
REASON 3
Gain The Realization That Your Success Is Not Only Possible, But Within Your Grasp
It's time to take the dream you've had since law school (a wildly successful firm) and turn it into a reality. We'll show you how, and by the time you leave the Summit you'll be convinced that you are on the precipice of realizing it... because you are!
REASON 4
Network With Top Small Law Firm Owners Nationally
The GLM Summit isn't just an event with talking heads. Not in the slightest. This is an event where many of the top small law firm owners in the country gather to freely share their lessons learned while collaborating for shared success.
REASON 5
Learn How To Successfully Step Back & Become A Law Firm CEO
The key to the firm (and life) you want rests at the place where you become the CEO and visionary for your firm. We'll show you how to step back and become that leader so that you can enjoy the fruits of your labor... even if you're no longer putting in the hard labor!
REASON 6
Meet Curated, Tested, & Trusted Law-Firm Focused Vendors
Finding vendors who know the legal space and do a good job at delivering results are extremely hard to find... unless you're at the GLM Summit where we've brought the best of the best to you.
REASON 7
Direct Access To Ben, Brian, & An Entire Community of $7-8 Figure Law Firm Owners
At the GLM Summit, you get unprecedented access to some of the best minds in legal marketing and management that the world has ever known. Use this to your strategic advantage!
REASON 8
Get A Clear Mind & Reprieve From The "Hustle" Of The Office
Don't settle for half-baked plans and strategies that you cook up for your firm while distracted with 50+ other things. Join us at the Summit and gain a free mind away from the noise of the everyday.
REASON 9
Learn How To Gain ULTIMATE FREEDOM In Your Firm & Overall Life
You've worked hard your entire life chasing one goal, more freedom with money, with time, with your health, and with your relationships. At the Summit, and through your free trial Tribe membership, you'll learn how you can realize more freedom in each of those areas.
REASON 10
Draw Your Roadmap To Success While At The Summit WITH Others Who've Already Done It
Law Firm Owners don't just attend the Summit to learn what to do, they attend so that they can access the minds of people who've been there before; absorbing their insights and guidance as they draw the step-by-step roadmap to their next 12 months.
Frequently Asked Questions
Event General Questions
Why should I attend this event over other events?
We're not saying that you should or shouldn't attend other events... but we 100 % will tell you that if you are a solo or small law firm owner then the GLM Summit 2025 is a "can't miss"!
At the Summit, you'll get to learn from and network with other law firm owners who've built firms running $7-8 figures in annual revenue.... and still get to live their lives the way they want to! If you want the same for your firm (and life) then you need to secure a ticket and find a way to get yourself to the Summit for October 23rd-25th, 2025.
Will you guarantee the level of value delivered if I attend this event?
YES!!! If you don’t get at least $500,000 in obvious value for your law firm, you are entitled to a complete refund for the event PLUS $500 in documented travel expenses and a $500 check to a spouse/significant other/family member (to compensate them for the time you were away).
This refund is available until the conclusion of the 2025 GLM Summit.
It's our way of saying promising that this event will provide so much value to you and your firm that you'd have to be crazy to not be there.
What if my partner or spouse isn't sure about me attending the GLM Summit?
In just about everything in life, you will have doubters, naysayers, and people who think success is driven entirely by luck. Even those we love most have doubts from time to time.
But, I'm not exaggerating when I say over the years I have gotten stacks of notes from spouses and partners that didn’t think this would work but now see just how valuable this experience is. I’m always hearing how husbands and wives now can make it to those dance recitals, soccer games, and moments their family needs them.
If your spouse or partner has doubts, bring them with you! Let them see first hand the work we do here. They’ll see first-hand how this whole thing works, and all the examples of success we have. I promise we can turn the doubters into believers. Plus, you're ticket is backed by our 100% money back guarantee that alleviates all risk for you whatsoever.
What if I can't afford the price of the ticket right now?
To be frank, this is the EXACT reason that you need to find a way to get yourself to the event and take advantage of all the bonuses we're offering here. We'll be teaching you the path to a comfortably profitable law firm at the event, and will be offering resources to help you implement, so this is one event you can't afford to miss.
I'm not a lawyer but work for a law firm, can I still attend?
Yes! We often have law firm Marketing Directors and other employees of law firms attend the GLM Summit. You're more than welcome to purchase a ticket and join us.
Venue/Accomodations
Where and when is the GLM Summit being held this year?
The GLM Summit will be held at the Westin Washington Dulles Airport just outside of Washington, DC from October 23rd through the 25th, 2025.
Where should I stay?
We'll have a room block available at the Westin Washington Dulles Airport that will open for reservations a few months before the event. You're more than welcome to stay at this hotel, or you can stay anywhere else nearby that suits your preference (AirBnB, other hotel, RV, etc.).
Tickets & Registration
What if I want to attend the event but just can't commit to being there in person on those dates?
Don't worry, we've got you covered. While we'd really love and prefer to have you there in person with us, we understand that dates and travel can sometimes be tricky... SO, if you can't make it, you can purchase a "Recordings + Bonuses" ticket option.
It's the same price as an in-person ticket because the value of our bonuses is simply out of this world this year, but only for a limited time. As we get closer to the event date, the price of all ticket types will increase, so hurry and reserve your ticket today!
Can I bring members of my team and/or other guests?
Of course! Many attendees bring guests and other members of their team. When you are purchasing your registration ticket for the event, you'll be given the option of adding up to 3 guest tickets to your order at a MASSIVE discount.
Are there any discounts available?
No, and yes. Tickets will be cheapest the sooner you purchase them, and we have plans to increase prices ~monthly until the event. That said, what are you waiting for?!?! If you're seeing this page now then this will be the best price for tickets that you're going to see, so hurry up and grab your ticket now!
What if I buy a ticket now but then find out I can't attend later?
We understand that things can change, so we've got you covered. If you find out that you can't attend in person then just let us know at least 30 days prior to the event and we'll work with you to refund your ticket.
TOP 10 REASONS
You Need To JOIN US For The GLM Summit
REASON 1
Leading Small Law Firm Specific Marketing Strategies
Learn what's working right now in small law firms across the country and in various practice areas. We, along with dozens of some of the most successful small firms across the country, will share every detail of what we've done and are doing to succeed in today's market.
REASON 2
Learn To Build The 'Perfect' Law Firm
Learn how to implement what we call the 'Perfect' Law Firm, a proven blueprint that will give you an edge in your local and regional market.
REASON 3
Gain The Realization That Your Success Is Not Only Possible, But Within Your Grasp
It's time to take the dream you've had since law school (a wildly successful firm) and turn it into a reality. We'll show you how, and by the time you leave the Summit you'll be convinced that you are on the precipice of realizing it... because you are!
REASON 4
Network With Top Small Law Firm Owners Nationally
The GLM Summit isn't just an event with talking heads. Not in the slightest. This is an event where many of the top small law firm owners in the country gather to freely share their lessons learned while collaborating for shared success.
REASON 5
Learn How To Successfully Step Back & Become A Law Firm CEO
The key to the firm (and life) you want rests at the place where you become the CEO and visionary for your firm. We'll show you how to step back and become that leader so that you can enjoy the fruits of your labor... even if you're no longer putting in the hard labor!
REASON 6
Meet Curated, Tested, & Trusted Law-Firm Focused Vendors
Finding vendors who know the legal space and do a good job at delivering results are extremely hard to find... unless you're at the GLM Summit where we've brought the best of the best to you.
REASON 7
Direct Access To Ben, Brian, & An Entire Community of $7-8 Figure Law Firm Owners
At the GLM Summit, you get unprecedented access to some of the best minds in legal marketing and management that the world has ever known. Use this to your strategic advantage!
REASON 8
Get A Clear Mind & Reprieve From The "Hustle" Of The Office
Don't settle for half-baked plans and strategies that you cook up for your firm while distracted with 50+ other things. Join us at the Summit and gain a free mind away from the noise of the everyday.
REASON 9
Learn How To Gain ULTIMATE FREEDOM In Your Firm & Overall Life
You've worked hard your entire life chasing one goal, more freedom with money, with time, with your health, and with your relationships. At the Summit, and through your free trial Tribe membership, you'll learn how you can realize more freedom in each of those areas.
REASON 10
Draw Your Roadmap To Success While At The Summit WITH Others Who've Already Done It
Law Firm Owners don't just attend the Summit to learn what to do, they attend so that they can access the minds of people who've been there before; absorbing their insights and guidance as they draw the step-by-step roadmap to their next 12 months.
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