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From the Desk of GLM Founder & Attorney, Ben Glass
Dear fellow small law firm owner,
Do you ever feel like you're just barely treading water to stay afloat with your law firm?
It's a common feeling that many firm owners convey to me when I first speak with them.
They're keeping busy - oftentimes TOO BUSY - but...
The leads that are coming in are falling out of the funnel...
Intake meeting after intake meeting is time spent without a deal on the books...
Cases aren't getting the attention that they need...
Issues and fires are popping up left and right within the firm...
Phones are ringing unanswered (or answered poorly)...
And, all the while, marketing dollars are flowing out the door and into the ether - many times without the firm owner even knowing if and what the ROI of those dollars is.
It's all a mess... leading to you feeling like there are times where you just want to pull out your hair and scream.
That's not to say that all vendors are bad, because there are some great ones out there, but that too often the "answers" provided by those outside of your business are solutions for them... not solutions for you.
The above statement should be a PROFOUND realization - even the best-intentioned vendor, business coach, friend, etc. has no idea what solutions you actually need in your law practice.
Only another law firm owner who has been where you are - and is now at the place you want to be - understands what you need.
That's the very reason why I created the GLM Summit...
As an attorney and law firm owner myself, there was a time when I needed to learn from and network with law firm owners who had created a firm like I wanted to create for myself.
But at that time, nothing like this existed.
I had to do the hard work of learning it all for myself - trial and erroring my way to a $7-figure, then $8-figure, law firm over the course of decades.
Since doing that for myself...
I helped shorten their timeline to success by showing them exactly what works for small law firm marketing and management.
Yes, at GLM, we teach more than just marketing so that you can build the firm that gives you the life that you want.
And that's exactly what you'll learn how to do when you join us in Orlando on October 12-14, 2023 at the GLM Summit.
But that's not all...
Because, at the summit you'll get to rub elbows and network with some of the BEST small law firm owners in the world.
These are people who have built the firm that you want to build for yourself... and they're happy to tell you how they did it!
So, what are you waiting for!?! Click the button below and register for the GLM Summit 2023 so that you can immerse yourself with the people who can teach you exactly how to build a high-profit, low-maintenance, law firm!
I'll see you there.
Step back from the day-to-day grind of your law firm and immerse yourself in the greatest legal marketing event of the
year decade at the Great Legal Marketing (GLM) Summit 2023.
It's here where you can:
The resort has everything you could want to relax your mind and body while you plan your law firm's path to world (or local) domination!
A Word From GLM Founder
I want you to live an even bigger life than me.
I’m not kidding when I make that statement, because I believe in abundance. It’s why I will stand up on the stage and tell exactly what I’m doing to succeed. There’s no holding back.
It wasn’t always this way for me when I started my law firm...
Back in 1995, there wasn’t this kind of event. There weren’t law firm owners coaching other law firm owners on how to buck the status quo. Frankly, even today most of the events out there focus more on the limitations than the possibilities in growing your law firm.
I remember one particular CLE...
It was a state bar event. Earlier in the year, I received a letter – much like this one – inviting me to an event put on by Dan Kennedy. For a reason I can no longer conjure up, I decided to go to the local CLE. After all, it was closer... easier... less expensive... and surely it would feature ways for me to grow.
Yet, in the room where I sat, the message was one of waiting your turn.
“Just do good work. Serve your clients, and they will refer people to you.”
Funny, that’s the same message I heard last year. And the year before that... While people nodded their heads, it was almost like no one had heard of the internet. No one was thinking about “lead generation.”
I was in the wrong room.
At that moment, I nearly got up and raced to Ohio to be at Dan’s event. Probably should have. (Ended up in Ohio nearly 20 times in the following decade.)
Instead, I made a forward-facing resolution: I will be where ambition is treasured and where people think bigger than me.
For me, it meant getting away from other lawyers, because the spaces for lawyers were filled with limited thinking...
You can be with law firm owners like yourself who think different... who challenge the status quo... and who see the future as brighter than the present.
The last trait is hard to find – seeing a bright future.
With all the pundits and naysayers shouting on television and radio, you’d think civilization went and died already. Like there is no hope and our best days as humanity are behind us.
Isn’t that a sad way to think?
Again, I believe your future can be even brighter than my own. And I happen to see my future as extraordinarily bright, even as I near the age others earmark for retirement. Me? I’m just getting started.
*Summit Speaker Line-Up Subject To Change*
Ben founded Great Legal Marketing in 2005 as a way to teach personal injury attorneys how to advertise more effectively. Soon thereafter, lawyers in other consumer facing practice areas began to ask, “Will this work for me?”
The answer is "yes," and as a result Great Legal Marketing continues to grow.
Celebrating 40 years of practice, Ben has over 25+ years of practice ownership experience, as well as over 18 years of experience coaching law firm owners just like you. He’s appeared on over 25 podcasts inside and outside the legal industry, and was recently invited to speak to a meeting with some of the largest law firms in the country. Ben isn’t looking to the past, though, he’s looking forward to a prosperous and exciting future.
Brian is the rare trial lawyer who is as good at business as he is in the courtroom. He had the highest reported auto accident verdict in the state in 2022 and has increased the revenue of the personal injury section at Ben Glass Law by 383% since joining the firm in 2019.
Oh, and he did it while coaching two youth soccer teams, travelling to three out-of-state Spartan races, taking more time off with his family than ever before, and acquiring his ninth and tenth streams of passive income.
As a thought leader in the fields of business-building and wealth creation, Brian is passionate in sharing his ideas and helping other lawyers achieve success. Brian has the talent and the experience to help you build a law firm that serves your life.
Ben Glass first met Bill in late 2022, where Bill spoke at the National Trial Lawyers Business of Law Conference. Ben immediately saw that he and Bill were culturally aligned and that the work Bill was doing for large personal injury law firms could help the members of the Great Legal Marketing tribe.
Considered one of the most creative and innovative thinkers in his field, Bill is the Cultural Architect & Leadership Strategist at Vista Consulting. A founder of his own leadership summit, Bill has years of experience in consulting and marketing coaching for law firms.
Bill is on a journey to use his unique perspective to influence leadership and reshape firms across the country.
Ben Glass and Mike Agugliaro first met in a mastermind group that they were both a part of. Mike has built and sold two companies for over $15 million each.
Mike Agugliaro is on a mission to transform humanity. Mike started his professional career as a struggling electrician who went on to grow two 8-figure businesses that he sold within five years of each other. Today, Mike runs two companies — a personal peak performance company and a business investment firm. From these two companies he will impact a million people or more in 100 countries or more in 10 years or less.
Nalini Prasad has worked alongside Seth Price — Managing Partner of Price Benowitz, LLP and Founder of BluShark Digital — to create a digital marketing agency focused on helping small law firms build their business and stand out online.
Nalini Prasad has worked alongside Seth Price — Managing Partner of Price Benowitz, LLP and Founder of BluShark Digital — to create a digital marketing agency focused on helping small law firms build their business and stand out online. Nalini frequently speaks to legal audiences across the country on the intersection of utilizing best practices of trending SEO techniques and generating quality leads online.
As Chief Strategy Officer at BluShark Digital, Nalini designs and implements cutting-edge strategies across the four fundamental aspects of digital marketing — sophisticated content creation, creative link-building, savvy technical optimization, and community-driven local SEO.
Charley works with law firm owners to help them achieve “too good to be true” lives – and then go even farther! He has over 13 years of working in, for, with, and on law firms, giving him up close insight into how firms actually work.
Law firm owners who have worked with Charley have said, “Charley has the rare ability to synthesize a broad scope of information and experience into actionable items that spur business growth,” and, “Charley is best in class. Can't thank him enough for always bringing out the best in me. He is very smart and knows what lawyers need to do to lead the lives they desire. If you listen to his suggestions and then implement, you will soar.”
Today, Charley works with a select group of private clients to create values-driven, wealth generating law firms.
Dr. Cain Elliott is the Head Legal Futurist and a Senior Vice President at Filevine, the leading legal work platform for law firms and businesses across the United States and Canada.
Cain develops solutions to bring Filevine to clients in a variety of professional services. He previously served as the CIO at Margolis Edelstein and taught philosophy at a variety of institutions, including the University of Pennsylvania, the Polish Academy of Sciences, and the University of Warsaw.
Cain is a philosopher and technologist, skilled in knowledge management, leadership, and technology. His work happens at the intersection of innovation and best-practices. With a Doctorate in Philosophy (Ph.D.) focused on building, creating and finding new ways to learn, Cain advances a big-picture view on the future of legal work.
Jay Berkowitz is a visionary entrepreneur and digital marketing expert with a passion for innovation.
With over 25 years of experience in the industry, Jay has worked with some of the biggest brands in the world, including Coca-Cola, McDonald's, and the NFL.
Jay's not content to rest on his laurels – he's constantly pushing the boundaries of what's possible in the world of digital marketing. His groundbreaking ideas and innovative tactics have helped countless businesses achieve unprecedented success online.
With his infectious energy and unparalleled expertise, he's a true game-changer in the world of digital marketing, and he's just getting started.
Tifiny started her marketing career at BenGlassLaw and Great Legal Marketing!
She was our in-house digital marketing expert (and marketing director at times).
In 2022, she decided to strike out on her own and start Sharp Cookie, a marketing agency built around what she knows about legal marketing. Currently, Tifiny works as a Fractional CMO for law firms, and she leads marketing teams, manages vendors, and discovers new opportunities for lead generation, demand generation, and overall marketing. Her main goal is to bring the best marketing to the firms who need it the most.
Chad is the co-founder of Scalawble.com and is a renowned marketing expert and motivational speaker that teaches people to become their best self.
In his role as Co-Founder of ScaLawble.com, he leads the charge in developing pioneering solutions and
strategies tailored specifically for the legal industry, with a particular focus on intake processes. Chad Kerby’s commitment to empowering attorneys and law firms to achieve unprecedented revenue growth has solidified his position as a trusted industry leader. With his proven track record and passion for transformation, Chad remains at the forefront of driving positive change in the legal landscape.
Hona is a communication tool that helps law firms update and educate their clients. It connects to case management software to automate the mundane parts of client communication.
Manny found legal tech in his last semester of college. While studying for the LSAT, he picked up a part-time job at Filevine to learn more about the legal industry. After a couple months, he fell in love with legal tech and dropped his plans to go to law school. He spent years learning tech before co-founding Hona. His sole mission is to help law firms communicate and provide their best possible client experience.
Andrew has helped thousands of lawyers not just grow their firms, but fundamentally change their lives. His mission is to empower attorneys to excel in their personal and professional lives nationwide, guiding them to grow their practices, secure more clients, and optimize their time.
Andrew Stickel has been helping attorneys grow their practices for over a decade. His first agency, Social Firestarter, was founded in 2012. In 2022, he merged forces with SMB Team. Since then, they have scaled to the #1 Fastest Growing Law Firm Coaching & Marketing Company, through which he has impacted the lives of thousands of lawyers across the country.
Andrew is the author of two best-selling books for attorneys: "How to Get More Law Firm Clients Without Losing Time and Money or Getting Screwed by a Marketing Company" and "5-Star Attorney." These influential books have further amplified his impact on the legal community, providing actionable insights for lawyers seeking growth and success.
After founding Trembly Law Firm in 2011 and growing the South Florida based franchise, business and litigation law firm into a multi-year recognized Inc. 5000 company, Brett Co-founded Get Staffed Up, a virtual staffing company for law firms.
Brett, selected as a Super Lawyer in Florida, believes helping businesses succeed has benefits spreading far and wide, including job growth and economic stability. Providing hundreds of international jobs through Get Staffed Up has also been one of the more rewarding aspects of Brett’s business career.
Greg has been an incredibly valuable member of GLM for over half a decade.
Greg is a fantastic attorney, and an equally fantastic financial planner. The combination of which provide a unique set of tools that help other estate planning attorneys incorporate financial planning services into their business.
Greg is a Partner in the law firm of DuPont and Blumenstiel as well as a Certified Financial Planner. He has been practicing law since 1992, focusing on estate planning, tax, wills, trusts, and estates. Over the last 15 years, Greg has also built DuPont Wealth Solutions, a registered investment advisory firm, Blue Ocean Insurance, and Ohio Tax Advocates to provide independent financial advice to his clients. By creating the Wealth Solutions Network, he is now providing turn-key solutions and training to empower estate planning attorneys to incorporate financial planning into their practice and explode their profits.
Business Owner at WiseGuys Digital Marketing; 3x National Bestselling Author; 3x Kansas City Small Business Superstar
Cooper Saunders is a Three National Best Selling Author located in Kansas City, Missouri. He has worked with law firms across the United States to grow their revenue and increase their brand visibility. Simply put, he knows how to grow law firms with tried and true marketing methods. He is also the author of Grow Your Law Firm.
As an entrepreneur Randy has partnered in a pool service and supply company, helped build a virtual trade show business and launched a strategic sales consulting firm. He has a long family history of successful innovation and entrepreneurship – including a great, great grandfather who built a nationally recognized food ingredient company from a small local Washington, D.C. bakery.
Randy has pursued his passion for general aviation where he has accumulated more than 1,500 flight hours, earned instrument flight privileges and logged one trans-Atlantic flight on the Concorde. He bridges his years of piloting experience with his entrepreneurial background to present, consult and speak to organizations about "Leadership Lessons from the Cockpit."
He currently works with businesses ranging from 10 to 250 employees and $2 to $50 million in revenue to help their leadership teams achieve their vision, gain more traction and become a stronger, healthier and cohesive organization.
Chad has spoken all over the world and has helped hundreds of lowa firms find a clearer path to greater profits. He has worked with CEO's, executives and entrepreneurs to create greater vision and accomplish their greatest goals.
A former expert on unique behaviors and needs of UHNW families, and former founder/CEO/President at TIGER 21, Robb Report Club, Access Concierge & Connectivity - Clay has worked with some of the world's most prestigious ultra-rich organizations and clients
After building several technology companies and a family of four kids, Clay began a 10-year journey through the hardest survival & endurance races on the planet. Over 100 events, 12 ultra-marathons, 2 multi-day Spartan Agoges, and 3 70-hour Death Races later – he learned what it takes to achieve and
sustain EPIC GRIT. Clay’s mission is to bring EPIC GRIT to high-impact business owners and leaders. Resiliency is becoming a lost art as people surround themselves with comfort, which erodes GRIT, which is needed for continued success.
From a spark in ‘09, Richard’s business evolved into PushButtonPodcasts. A full service content
production house that uses Strategic Influence pocasts as the foundation of a powerful content
MACHINE that churns out engaging content 365 days a year for business served by being seen as an expert in their space or local area. The catch? All it takes is 2 hours from the client each month!
Over the past decade and a half, Richard’s strategies have raked in over $50 million in sales for businesses ranging from local service, to online educators, to big time ecommerce sellers. And guess what? Podcasts were the golden thread tying all his successful ventures together.
Richard doesn’t just talk the talk; he walks the walk. He’s the voice behind The HERO Show, with a whopping 250+ episodes. But, he’s not just a podcast guru; he’s a speaker, consultant, author, and inventor whose impact resonates
throughout the industry.
Chad has spoken all over the world and has helped hundreds of lowa firms find a clearer path to greater profits. He has worked with CEO's, executives and entrepreneurs to create greater vision and accomplish their greatest goals.
Don't miss the opening presentation of the year in legal marketing as Ben, Brian, and Chad take the stage to share what they've learned about what the BigLaw firms are doing from marketing, to hiring, and everything in between.
Pull out your notebook and listen in as we peel back the layers on what the solo and small firm lawyers in the consumer facing market can do to keep up with these 800 pound gorillas who are insanely good at what they do (contrary to popular opinion).
Next, law firm culture expert Bill Biggs will get the group excited about the biggest advantage that the solo and small firm lawyers have over the big firms - building a team where people will thrive.
Bill is an expert organizational leadership consultant not only to giant law firms across America but his client list includes Heisman Trophy winners, NBA champions, and Olympians. Bill swears by his message to "love your people and demand high performance." He will show you how to do both. Bill is the founder of the law firm Leadership Summit and the host of Transforming the Culture of Law podcast.
Next, Jay Berkowitz, best selling author and international keynote speaker, and award winning thought leader with over 25 years of marketing experience will be the first and several speakers to take on the challenging tasks of keeping up with the big guys in terms of digital marketing. How can you possibly stand out in a market place where every firm has a website and many firms have multiple websites (and those firms have money to burn promoting their websites.)?
Jay will take us through that step by step. He will show you how to use content, video, design, social media, and other tools to make your law firm website a profit center for you.
Next, you will hear from Brian Glass who will break down for you the biggest "levers" that owners of solo and small law firms can use to make the most effective use of their next dollar and their next hour.
Brian has led the team at Ben Glass Law to quadrupling their revenue as the integrator at the law firm. Needless to say, he understands the level of work that is necessary (and what is a total waste of time).
Closing out the day will be a panel of great legal marking members sharing insider tips of some of their own highest level levers that they have taken from the Great Legal Marketing System and employed in their practices.
This can't-miss session has been an attendee favorite since we first started doing it. Members who have been successful implementing GLM's teachings share exactly what they've done AND the results that it delivered for them!
When you're not sitting in on panels, listening to keynote speakers, or participating in workshops; our summit is the perfect opportunity to meet and connect with lawyers from all over the country.
Share your knowledge with each other over a meal, or even just discuss the unique pain points each of you face. The Heroes & Icons Summit is the place for your network to grow.
We're pulling back the curtains and are holding nothing back in showing you EXACTLY how the GLM framework can exponentially grow your firm in ways that you never thought possible.
Marketing a solo and small practice law firm is formulaic, and GLM has the secret formula that we share in only two places - right here at the GLM Summit and in our GLM Membership.
This is an absolute, not in a million years, can't miss day, as we'll no-holds-barred share the exact framework for growing your firm in a way that gives you the life that you want.
From search marketing, to referrals, to advertising, to podcasting, and even to direct mail, we break down what works for solo and small firm law practices so that every dollar you spend on marketing has an exponential return.
Make sure to bring an extra notebook, because the tactics shared will be literal gold in word and diagram form.
Take your referrals to the next level with Law Firm Growth Coach, Charlie Mann who will walk to you step-by-step through his Referral Roadmap framework that has been proven to add over $500k to the firms that implement it.
Great Legal Marketing creates great, busy, law firms. It's a beautiful thing... but only if you know how to manage the business in a way that allows it to scale without taking up all of your time.
Listen in as law firm owners who are just like you share the best practices they learned for managing the law firm after the GLM strategies and tactics made their firm busier than they alone could handle.
Stop fretting about AI and learn how to embrace it so that you can position your firm on the leading edge of how law firms will operate in the future.
From becoming a better lawyer, to running a more efficient firm, and nearly everything in between, AI should be the tool that that enhances everything you do. Dr. Elliott will share with you exactly how you can start leveraging the power of AI in your firm today!
Take quick action on the ideas and strategies that you learn during the Summit by sitting in on small group workshops that are focused on the specific topic that you need to work on.
Facilitated by Ben, Brian, and the GLM team, you get full access to minds and experience behind GLM who have helped to create over 400 $7-figure firms.
Brian and Ben will be teaming up to moderate a panel of members and will be running workshops on things you have learned over the session and what you need to be doing in the next 90 (or more) days before you get back to the office.
Nope, not doing that anymore. The reality is that you wouldn’t get even a fraction of the value from this Summit if it were to be online. You would miss out on practical hands-on experiences, activities to nurture your creativity, chances to join a growing tribe of innovators, and more. Besides, we all know that you would be trying to do 15 other things while “attending” via Zoom. Doesn’t work for you, doesn’t work for us.
This isn’t just a summit of networking and innovating. This is a time for you to get away from the office, away from the noise, and really let yourself exhale. We want you to have the opportunity to relax and enjoy yourself while you’re with us.
Honestly, if you’re serious that cost is a consideration then this isn’t for you. You’re probably too small and disorganized for us. There are plenty of online courses and lots of other “coaches” who can probably get you to where you need to be to benefit from hanging with our tribe.
I’ll tell you, if fine is all you need or want your practice to be, then maybe this isn’t for you. But I can guarantee you that even if your practice is doing “fine” but you aren’t actively trying to grow it, your firm will be dead in two years.
If you’re someone who wants your practice to be not just fine, but GREAT, this is where you need to be. If you want to INNOVATE, this is where you need to be. If you want to DOUBLE your revenue, this is where you need to be.
I hear this from time to time, but in my almost 20 years in coaching law practices, it has proven to be nothing more than apprehension. Practices all over the world (Incl. Russia, Ireland, Australia, & more) and in all kinds of practice areas have seen great success with our strategies. But, if this is your concern, go listen to Episode 24 of the Renegade Lawyer Podcast (released January 12, 2023) where I talk about Why I Never Guarantee Your Success.
Well, at least you are honest with yourself. If you are correct, then you are right, this Summit is not for you. Many who say this, however, do so because they think they don’t have the time to implement. Truth is, though, that every single person in the world who says they don’t have time to implement have exactly the same number of hours in a day as I do. So time is not the obstacle. How you use your time is probably keeping you from the life you deserve. We can solve that problem for you. (A great start would be to listen to Brian’s Time Freedom for Lawyers podcast. That’s right, get off of Facebook and Twitter and to do something that will actually make you money.)
In just about everything in life, you will have doubters, naysayers, and people who think success is driven entirely by luck. Even those we love most have doubts from time to time.
But, I'm not exaggerating when I say over the years I have gotten stacks of notes from spouses and partners that didn’t think this would work but now see just how valuable this experience is. I’m always hearing how husbands and wives now can make it to those dance recitals, soccer games, and moments their family needs them.
If your spouse or partner has doubts, bring them with you! Let them see first hand the work we do here. They’ll see first-hand how this whole thing works, and all the examples of success we have. I promise we can turn the doubters into believers.