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Summary
We Offer A
$500,000 Guarantee
So That You Have No Reason To Miss This Event
If you don’t get at least $500,000 in obvious value for your law firm, you are entitled to a complete refund for the event PLUS $500 in documented travel expenses and a $500 check to a spouse/significant other/family member (to compensate them for the time you were away).
This refund is available until the conclusion of the 2026 GLM Summit.
It's our way of saying promising that this event will provide so much value to you and your firm that you'd have to be crazy to not be there.
THE GLM SUMMIT 2026 — OCTOBER 22-24
October 22nd-24th, 2026 @ the Westin Washington Dulles Airport near Washington, DC
THE GREAT DIVIDE IS COMING!
IF YOU KEEP DOING WHAT "EVERYONE ELSE IS DOING", THIS ECONOMY WILL EAT YOU ALIVE. THIS SUMMIT REVEALS WHAT WILL WORK IN 2027 AND BEYOND
Join Ben Glass, Brian Glass, and the most successful small law firm owners in the country for three days that will change the trajectory of your firm.
WARNING!!!
2026 Will Be The Year of The Great Divide
& Why That Means You Need To Be At The Summit
A Message From GLM President, Brian Glass
If you were at last year’s Summit, you already know how “different & better” this is compared to the boring, lifeless conferences you typically attend as an attorney. You know that at GLM, we don't just take notes; we do the work.
But I need to be blunt about why October 22nd-24th, 2026 is different.
As I look at the legal landscape heading into 2026, I see a "Great Divide" forming. The industry is changing faster than at any point in the last 30 years. On one side, you have the "Big Box" firms; the ones with private equity money, massive software stacks, and $100k-a-month ad budgets.
They are currently terrified. Why? Because the "rising cost of acquiring a client" is eating them alive. Their only solution is to throw more money at the problem and hope they can outlast the solo guy.
On the other side of the divide is the Renegade Law Firm Owner.
This is the owner who has realized that the "middle ground" is a dangerous place to be in 2026. If you are still trying to compete by doing "what everyone else is doing"—buying the same leads, using the same "vulture" vendors, and hoping the algorithm stays in your favor—2026 is the year the floor falls out.
The Summit is your defense. More importantly, it is your offense.
We aren't coming to the Westin Washington Dulles to admire the problem. We are coming to build the solution.
The 2026 Summit is designed to ensure you land on the right side of the divide. While the "big boys" are sweating over their cost-per-click, we are going to be in a room together building firms that are:
- Algorithm-Proof: Using analog and referral systems that the big firms can't replicate at scale.
- High-Profit/Low-Maintenance: Restructuring your firm so it serves your life instead of consuming it.
- Implementation-First: Taking the "rising cost of acquisition" and making it someone else's problem by the time we wrap on Day 3.
When you leave the GLM Summit, you WON'T have a "to-do" list. You'll have a "DONE!" list.
We'll teach, then we'll workshop, then we'll help you complete your action plan. In 3 short days, you'll get 6+ months of action items cleared off your plate.
In a year where some firms will flourish and many will quietly crash because they couldn't keep up with the rising costs of the "old way," you cannot afford to be anywhere else.
The industry is moving. Make sure you're the one leading the charge.
The firms that will be in that room in October are the ones choosing to get ahead of it now. They are not waiting to see how things shake out. They are coming to build the solution while everyone else is still admiring the problem. If that sounds like you, your seat is waiting.
Brian Glass
President, Great Legal Marketing
P.S. - Tickets start at $1,297. If you want to bring a team member, partner, or spouse, additional seats are available at $1,097. The sooner you register, the better your price. Tickets will not get cheaper as October gets closer.
LIVE & IN-PERSON
october 22-24, 2026
Westin Washington Dulles Airport
Step back from the day-to-day grind of your law firm and immerse yourself in the greatest legal marketing event of the year, the Great Legal Marketing (GLM) Summit 2026.
This year, you'll get the opportunity to:
- Roll up your sleeves and work ON your law firm alongside $6, 7, & 8 figure law firm owners who want to see you succeed in the market that you serve.
- Learn the leading small law firm marketing strategies of 2026 from Ben & Brian Glass, as well as dozens of other experts and specialists.
- Relax & Gain Clarity while stepping away from your day-to-day so that you can re-energize yourself for explosive post-summit growth.
This will be one GLM Summit that you don't want to miss. It'll be unlike any law firm conference you've attended in the past and will help you to not just plan your law firm's path to world (or local) domination... but to actually implement!
What to Expect
WHEN YOU ATTEND THE GLM SUMMIT
DAY 1
Strategy, Proof & Community
Learn what's working right now in law firms across the country. Ben, Brian, & some of the most successful small firm owners around will share every detail of what they're doing to win in today's market. Then cap the day at the evening reception.
DAY 2
Small Group Roundtable Workshops
A full day of focused sessions to help you build specific strategies for your firm. Including a powerful keynote message and small group expert workshops in the evening. You will leave Day 2 with a clear, specific action plan for your firm.
DAY 3
Implementation Sessions & Recap
The final morning is where everything clicks. Ben and Brian close out the Summit, pull together the key takeaways, and make sure you leave with a concrete plan you can execute the moment you get home. You came with a to-do list. You leave with a done list.
HERE'S WHO IS TAKING THE STAGE
Practitioners with real firms, real results, and no reason to sugarcoat it.
*Speakers & Agenda Subject To Change
PAUL DRAPER
Mentalist, Anthropologist & Keynote Speaker
The Psychology of Persuasion: How the World's Best Communicators Read Rooms, Build Trust, and Win
Paul Draper has performed for Apple, Yale, the United Nations, and seven years straight at the Venetian in Las Vegas. He is a cognitive anthropologist and award-winning mentalist who studies how humans make decisions, form beliefs, and respond to influence.
At the GLM Summit, Paul will show you what the most persuasive people in the world actually do differently and how to use those same principles to attract better clients and close more of them. This is not a magic show. It is a masterclass disguised as one.
Conrad Saam
MOCKINGBIRD
What Law Firms Should Stop Doing in Digital Marketing and Where Cases Actually Come From
Conrad founded Mockingbird after watching attorneys get overcharged and misled by vendors for years. He has spent his career pulling back the curtain on legal marketing: what works, what is a scam, and what the data actually shows.
His session is built around the question most firms cannot honestly answer: where are your cases really coming from? If you do not know the answer, you need to be in this room.
Jason Hennessey
Hennessey Digital
SEO and Digital Marketing: What Is Actually Working for Law Firms Right Now
Jason built Hennessey Digital into one of the most recognized names in legal SEO by doing one thing well: getting law firms to rank where it counts and converting that traffic into signed cases.
He has worked with some of the largest firms in the country and has the data to show what has changed, what still works, and where most small firms are leaving cases on the table.
Jay Berkowitz
TEN GOLDEN RULES
Marketing Tactics Lawyers Should Be Using Right Now
Jay spent years in senior marketing roles at Sprint, Coca-Cola, and McDonald's before turning his focus exclusively to law firm marketing. He founded Ten Golden Rules, an Inc. 5000 company, and hosts one of the most followed legal marketing podcasts in the country.
His session covers the AI tools and marketing tactics small firms can implement immediately to get ahead of competitors who are still figuring it out.
Colleen Young
Get Staffed Up
How to Build a High-Performance Remote Team Without the Hiring Headaches
Colleen Young is the founder of Get Staffed Up, a virtual staffing company built specifically for law firms. She helps firm owners stop wasting time on bad hires and start building lean, high-performing teams that run without them in the room.
Her session covers what the best-staffed firms are doing differently and how to get your team operating like one.
Michele Pippin
Women Who Wow
Building a Wildly Profitable Law Firm on Your Own Terms
Michele Pippin works with women entrepreneurs who refuse to choose between a thriving business and a life they actually enjoy. She has built and sold multiple businesses and spent years helping women firm owners get out of the grind, charge what they are worth, and build firms that serve their lives instead of consuming them. If you have been running hard without getting ahead, her session is the one to catch.
Backed By A
$500,000 Guarantee
So That You Have No Reason To Miss This Event
If you don’t get at least $500,000 in obvious value for your law firm, you are entitled to a complete refund for the event PLUS $500 in documented travel expenses and a $500 check to a spouse/significant other/family member (to compensate them for the time you were away).
This refund is available until the conclusion of the 2026 GLM Summit.
It's our way of saying promising that this event will provide so much value to you and your firm that you'd have to be crazy to not be there.
THE DIVIDE IS ALREADY FORMING
The firms that will thrive in 2027 are making decisions right now. This is one of them.
Frequently Asked Questions
Event General Questions
Why should I attend this event over other events?
We're not saying that you should or shouldn't attend other events... but we 100 % will tell you that if you are a solo or small law firm owner then the GLM Summit 2026 is a "can't miss"!
At the Summit, you'll get to learn from and network with other law firm owners who've built firms running $7-8 figures in annual revenue.... and still get to live their lives the way they want to! If you want the same for your firm (and life) then you need to secure a ticket and find a way to get yourself to the Summit for October 22nd-24th, 2026.
Will you guarantee the level of value delivered if I attend this event?
YES!!! If you don’t get at least $500,000 in obvious value for your law firm, you are entitled to a complete refund for the event PLUS $500 in documented travel expenses and a $500 check to a spouse/significant other/family member (to compensate them for the time you were away).
This refund is available until the conclusion of the 2026 GLM Summit.
It's our way of saying promising that this event will provide so much value to you and your firm that you'd have to be crazy to not be there.
What if my partner or spouse isn't sure about me attending the GLM Summit?
In just about everything in life, you will have doubters, naysayers, and people who think success is driven entirely by luck. Even those we love most have doubts from time to time.
But, I'm not exaggerating when I say over the years I have gotten stacks of notes from spouses and partners that didn’t think this would work but now see just how valuable this experience is. I’m always hearing how husbands and wives now can make it to those dance recitals, soccer games, and moments their family needs them.
If your spouse or partner has doubts, bring them with you! Let them see first hand the work we do here. They’ll see first-hand how this whole thing works, and all the examples of success we have. I promise we can turn the doubters into believers. Plus, you're ticket is backed by our 100% money back guarantee that alleviates all risk for you whatsoever.
What if I can't afford the price of the ticket right now?
To be frank, this is the EXACT reason that you need to find a way to get yourself to the event and take advantage of everything we are teaching here. We'll be teaching you the path to a comfortably profitable law firm at the event, and will be offering resources to help you implement, so this is one event you can't afford to miss.
I'm not a lawyer but work for a law firm, can I still attend?
Yes! We often have law firm Marketing Directors and other employees of law firms attend the GLM Summit. You're more than welcome to purchase a ticket and join us.
Venue/Accomodations
Where and when is the GLM Summit being held this year?
The GLM Summit will be held at the Westin Washington Dulles Airport just outside of Washington, DC from October 22nd through the 24th, 2026.
Where should I stay?
We'll have a room block available at the Westin Washington Dulles Airport that will open for reservations a few months before the event. You're more than welcome to stay at this hotel, or you can stay anywhere else nearby that suits your preference (AirBnB, other hotel, RV, etc.).
Tickets & Registration
What if I want to attend the event but just can't commit to being there in person on those dates?
Don't worry, we've got you covered. While we'd really love and prefer to have you there in person with us, we understand that dates and travel can sometimes be tricky... SO, if you can't make it, you can purchase a "Recordings + Bonuses" ticket option.
It's the same price as an in-person ticket because the value of our bonuses is simply out of this world this year, but only for a limited time. As we get closer to the event date, the price of all ticket types will increase, so hurry and reserve your ticket today!
Can I bring members of my team and/or other guests?
Of course. Many attendees bring a team member, partner, or spouse. When you register, you will have the option to add an additional seat for $1,097. It is the most cost-effective way to come home from the GLM Summit with two people aligned and ready to implement.
Are there any discounts available?
No, and yes. Tickets will be cheapest the sooner you purchase them, and we have plans to increase prices ~monthly until the event. That said, what are you waiting for?!?! If you're seeing this page now then this will be the best price for tickets that you're going to see, so hurry up and grab your ticket now!
What if I buy a ticket now but then find out I can't attend later?
We understand that things can change, so we've got you covered. If you find out that you can't attend in person then just let us know at least 30 days prior to the event and we'll work with you to refund your ticket.
TOP 10 REASONS
You Need To JOIN US For The GLM Summit
REASON 1
Leading Small Law Firm Specific Marketing Strategies
Learn what's working right now in small law firms across the country and in various practice areas. We, along with dozens of some of the most successful small firms across the country, will share every detail of what we've done and are doing to succeed in today's market.
REASON 2
Learn To Build The 'Perfect' Law Firm
Learn how to implement what we call the 'Perfect' Law Firm, a proven blueprint that will give you an edge in your local and regional market.
REASON 3
Gain The Realization That Your Success Is Not Only Possible, But Within Your Grasp
It's time to take the dream you've had since law school (a wildly successful firm) and turn it into a reality. We'll show you how, and by the time you leave the Summit you'll be convinced that you are on the precipice of realizing it... because you are!
REASON 4
Network With Top Small Law Firm Owners Nationally
The GLM Summit isn't just an event with talking heads. Not in the slightest. This is an event where many of the top small law firm owners in the country gather to freely share their lessons learned while collaborating for shared success.
REASON 5
Learn How To Successfully Step Back & Become A Law Firm CEO
The key to the firm (and life) you want rests at the place where you become the CEO and visionary for your firm. We'll show you how to step back and become that leader so that you can enjoy the fruits of your labor... even if you're no longer putting in the hard labor!
REASON 6
Meet Curated, Tested, & Trusted Law-Firm Focused Vendors
Finding vendors who know the legal space and do a good job at delivering results are extremely hard to find... unless you're at the GLM Summit where we've brought the best of the best to you.
REASON 7
Direct Access To Ben, Brian, & An Entire Community of $7-8 Figure Law Firm Owners
At the GLM Summit, you get unprecedented access to some of the best minds in legal marketing and management that the world has ever known. Use this to your strategic advantage!
REASON 8
Get A Clear Mind & Reprieve From The "Hustle" Of The Office
Don't settle for half-baked plans and strategies that you cook up for your firm while distracted with 50+ other things. Join us at the Summit and gain a free mind away from the noise of the everyday.
REASON 9
Learn How To Gain ULTIMATE FREEDOM In Your Firm & Overall Life
You've worked hard your entire life chasing one goal, more freedom with money, with time, with your health, and with your relationships. At the Summit, and through your free trial Tribe membership, you'll learn how you can realize more freedom in each of those areas.
REASON 10
Draw Your Roadmap To Success While At The Summit WITH Others Who've Already Done It
Law Firm Owners don't just attend the Summit to learn what to do, they attend so that they can access the minds of people who've been there before; absorbing their insights and guidance as they draw the step-by-step roadmap to their next 12 months.
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