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Summary
We Offer A
$500,000 Guarantee
So That You Have No Reason To Miss This Event
If you don’t get at least $500,000 in obvious value for your law firm, you are entitled to a complete refund for the event PLUS $500 in documented travel expenses and a $500 check to a spouse/significant other/family member (to compensate them for the time you were away).
This refund is available until the conclusion of the 2026 GLM Summit.
It's our way of saying promising that this event will provide so much value to you and your firm that you'd have to be crazy to not be there.
THE LAST GLM SUMMIT EVER IS OCTOBER 22-24,2026
October 22nd-24th, 2026 @ the Westin Washington Dulles Airport near Washington, DC
THE LAST GLM SUMMIT, EVER
21 YEARS OF WHAT ACTUALLY WORKS. Taught OVER THREE DAYS. HELD ONE LAST TIME.
Join us in the room that has helped over 1000 lawyers escape 'traditional' law by building a firm that fuels their life.
Email support@greatlegalmarketing.com for any questions.
A Message From Great Legal Marketing Founder
Ben Glass
Twenty-One Years Ago, I Put Folding Chairs In A Rented Room and told lawyers something that the profession did not want to hear:
You can build a firm that makes real money and still get home in time for dinner.
21 years later, I've worked with over a thousand lawyers to help them build their ideal firm while still creating a life outside of it.
But the profession hasn't changed. Many lawyers outside of GLM still slog away, billing in 6 minute increments, experiencing life through case notes and courtrooms.
For the handful that find us, the Summit has been the place they come to learn how to practice law a different way. One where they can earn a hearty living while still enjoying free time, family, and hobbies.
We have been doing this for twenty-one years. We know the how of building a firm that fuels your life better than anybody, and we share it freely in that room.
Which brings me to the hard part of this letter.
October 22 to 24, 2026 is the LAST Great Legal Marketing Summit.
There will not be another. Not next year. Not in a different city. Not under a clever new name. After twenty-one years I am closing this chapter on purpose, while I am still near the top of it, instead of waiting for the day it closes on me.
From day one we have served the solo and small firm lawyers who win the way I believe you are meant to win. Not by buying the most ads. By building the deepest relationships.
The reality is that this Summit has been the laboratory for one idea:
You don't have to grind yourself into dust for the privilege of calling yourself successful.
So if you have ever read one of our newsletters, or had one of our books sitting on your desk, and thought "I should get myself to one of those Summits", this is the last year that thought can turn into anything.
This isn't the year to sit on it. It's your last opportunity to see what the Summit is all about.
But don't take my word for what happens in that room. Look at the list of who has been in it (below).
- Ben Glass
Founder, Great Legal Marketing
"The Summit Was The First Event Where Law Firm Owners Came To Learn How To Build A Practice That Serves Your Life. This Year Will Be The Last."
Scott Snellings
Personal Injury | Texas
"When I first met GLM in 2018, I had zero business background. I knew how to practice law, but I didn’t know how to run a business. GLM completely changed the trajectory of my firm. The ideas, the people I met, and the mindset shift I gained helped me grow further than I ever believed I could. The guidance I received has shaped the way I lead, hire, market, and think as a business owner. GLM has made a profound impact on my firm and on me personally."
RESERVE YOUR SEAT TODAY FOR
JUST $1497
Backed By A 100% Money Back Guarantee
Backed By A
$500,000 Value Guarantee
So That You Have No Reason To Miss This Event
If you don’t get at least $500,000 in obvious value for your law firm, you are entitled to a complete refund for the event PLUS $500 in documented travel expenses and a $500 check to a spouse/significant other/family member (to compensate them for the time you were away).
This refund is available until the conclusion of the 2026 GLM Summit.
It's our way of saying promising that this event will provide so much value to you and your firm that you'd have to be crazy to not be there.
If You're looking to take your firm to the next level
Follow The Group Of 'Icons' That Have Called The Summit Home
These are people who started as a solo or small firm owner not fully sure what to do, jumped full-in to GLM, and became a regional leader in their area. Click through a few. Many of them started exactly where you are right now.
- Alumni include some of the biggest regional leaders across the US & Canada.
- Every one of them was a solo or a small firm the first time they walked into this room.
- Each built the firm of their design... without sacrificing the rest of their life to get it.
- You'll learn how to do the same at the 2026 GLM Summit, which will be the last one. Ever.
Not one of them got there by outspending anybody. They got there by sitting in the room, taking the work seriously, and going home and doing it.
That room meets only one more time on October 22-24, 2026, so click the button below and secure your seat today.
*Results not typical. Individual results vary. No guarantee of success.
LIVE & IN-PERSON
october 22-24, 2026
Westin Washington Dulles Airport
For three days in October you get to stop running your firm and start rebuilding it. You have been to conferences that sent you home with a notebook. This is the one that sends you home with a finished plan.
DAY 1
Strategy, Proof & Community
What's working right now in law firms across the country. Ben, Brian, and some of the most successful small firm owners around share every detail of what they're doing to win in today's market.
DAY 2
Small Group Roundtable Workshops
A full day of focused sessions to help you build specific strategies for your firm. Including a powerful keynote message and small group expert workshops in the evening. You will leave Day 2 with a clear, specific action plan for your firm.
DAY 3
Where Everything Clicks Into Place
Ben and Brian close out the Summit, pull the key takeaways together, and make sure you leave with a plan you can execute the moment you get home. You came with a to-do list. You leave with a done list.
WARNING!!! THIS IS YOUR LAST CHANCE TO
become the dominant small firm in your region
The 'Great Divide' is coming in 2027. This is the last room where we will ever get you ready for it.
A Message From GLM President, Brian Glass
If you were at last year's Summit, you already know how different this is from the boring, lifeless conferences you usually sit through as an attorney. You know that at GLM we don't just take notes. We do the work.
So let me be blunt about what October 22 to 24 is actually for.
Every name on the wall above owns their region. Not the country. Not some abstract “market.” The handful of counties and zip codes where a person who just got hurt, or just got arrested, or just got served, decides who to call. That is the only territory a small firm ever needs to win, and it is completely winnable.
What has changed is how fast that window is closing.
Looking at the legal landscape heading into 2027, I see a Great Divide forming. The industry is changing faster than at any point in the last thirty years. On one side you have the Big Box firms: private equity money, massive software stacks, hundred-thousand-dollar-a-month ad budgets.
Those big firms are terrified right now. The rising cost of acquiring a client is eating them alive, and their only answer is to throw more money at the problem and hope they can outlast everyone else.
On the other side of that divide is the Renegade Law Firm Owner.
That is the owner who has figured out that what works for BigLaw doesn't work as well for the small firms, and neither does doing what every other small firm does. If you are still buying the same leads, using the same vulture vendors, or hoping that Google will lean in your favor, it's time to learn a different way.
The Summit is where we'll show you how we, and hundreds of other firm owners, have built successful practices with just a fraction of the ad spend and vendor spend.
And this will be the last year that we host it. There won't be a next year. There won't be a new name. This is it. October 22-24, 2026 are the dates.
When you join us at the Westin Washington Dulles this year, we'll spend three days in a room together building firms that are:
- Algorithm-Proof: Using analog and referral systems that the big firms can't replicate at scale.
- High-Profit/Low-Maintenance: Restructuring your firm so it serves your life instead of consuming it.
- Implementation-First: Taking the "rising cost of acquisition" and making it someone else's problem by the time we wrap on Day 3.
When you leave the GLM Summit, you WON'T have a "to-do" list. You'll have a "DONE!" list.
We teach, then we workshop, then we help you finish your action plan. Three short days, six-plus months of action items cleared off your plate.
Here is what changes the math this year.
In any other year you could read all of this, agree with every word, and still decide to catch the next one. That option no longer exists. October 2026 is the last time we will ever all be in one room sharing our work and showing you how to build, grow, or save your firm.
The reality is, in 2027 some firm owners are going to flourish because they sat in this room and did the work. Plenty of others will quietly crash because the rising cost of the old way will leave them working harder than ever.
The industry is moving. Make sure you are the one leading the charge in your region.
- Brian Glass
President, Great Legal Marketing
P.S. Tickets are just $1,497 and are backed by a $500k value guarantee.
If you want to bring a team member, partner, or spouse, additional seats are available at $1,097. The sooner you register, the better your price. Prices step up as October gets closer, and this year there is no next year to fall back on.
Which One Are You
There Are Three Kinds Of Lawyers Reading This
You're a GLM "Lifer"
You have been to Almost every Summit
You already know what happens in that room. You have the notebooks, the friendships, and know the value. The only question left is whether you want to be with us for the last, where we'll share our best.
You Know The Value
You came once and told yourself you would be back
You meant it. Then a trial moved, or a kid had a thing, or the year just got away from you. You have said “next year” before. Now that this is the last Summit, you know you need to be here.
You're Ready
You have never been & Want To Learn
You have heard about GLM, and maybe even know someone whose firm looks like the one you want because of us. You know that this is the room you need to be in, and see that this is your last chance.
It doesn't matter which one you are. Everyone in that room pays the same price and gets the same three days. The only line that will matter in October is the one between the people who were there and the people who were not.
Here's A Quick Look At
WHO IS TAKING THE STAGE
*Speakers & Agenda Subject To Change
“My only regret regarding GLM is that this fantastic, practice changing, eye opening, enthusiasm inducing program wasn't available to me 30 years ago when I started practicing law. This was my second conference and my second regret is this not being my 6th or 7th.”
Christopher Russell · Personal Injury · CA
“Please don't attend Ben Glass's Great Legal Marketing Summit. Especially if you live in Missouri or Illinois. I consider the information taught to be extremely powerful and I don't want you to know about it. I want it all to myself. Please heed my advice; my wife and kids rely on me to provide for them. Thanks in advance for your cooperation.”
Christ Dysart · Personal Injury · MO
“This was my first GLM event. I've been to many legal events over the years. However, at this event, I received more valuable and actionable ideas that I can immediately implement than at any other event I've ever attended!”
Charles Price · Bankruptcy · Florida
A Quick Follow Up From Ben Glass
Why We Want You In That Room In October
Here is the plain case for doing whatever it takes to be at the Summit.
1
The best of twenty-one years, distilled into three days
Not the theory. The playbook. What actually grows a small firm right now, stripped of fads and vendor noise, on one stage, one last time.
2
Decisions made, not “someday” notes
We teach, then we workshop, then we sit you in a room and help you finish. You fly home with a written, argued-for plan for the next twelve months, not a guilty notebook.
3
You stand in the last room of its kind
The final time this crowd assembles, the most committed, implement-first owners we know. Years from now you will still be tracing referrals, ideas, and friendships back to that last Summit.
4
Access you will not get again
The last time Ben & Brian will teach and take your questions in this format. Big room, live, unscripted, everything on the table. After this the work gets smaller, more selective, and more expensive to get near.
5
One decision that honors why you became a lawyer
Most solo and small firm owners are grinding nights and weekends, promising themselves it gets better someday. Three days in the right room is how “someday” turns into a date on a calendar.
Frequently Asked Questions
Event General Questions
Why is this the last one?
After twenty-one years, we're choosing to step off this curve while he is still near the top of it. This is what Ben has taught from this stage for two decades: release what has run its course and walk toward the next season without flinching. He would rather end the Summit with gratitude than let it wind down out of habit.
Is Great Legal Marketing going away?
No. The Tribe, the Mastermind, the print newsletter, and the boot camp days we run in our own office all continue. What ends is the big, three-day, everyone-in-one-room flagship Summit. There will not be another one of those.
Why should I attend this event over other events?
We're not saying you should or shouldn't attend other events, but if you are a solo or small law firm owner, the GLM Summit 2026 is a can't-miss. You'll learn from and network with owners who have built firms running seven and eight figures and still live their lives the way they want to. And this is the last time this room exists.
Will you guarantee the level of value delivered?
Yes. If you don't get at least $500,000 in obvious value for your law firm, you are entitled to a complete refund PLUS $500 in documented travel expenses and a $500 check to a spouse, significant other, or family member. Available until the conclusion of the 2026 GLM Summit.
What if my partner or spouse isn't sure about me attending?
Over the years I have gotten stacks of notes from spouses and partners who didn't think this would work and now see how valuable it is. I'm always hearing how husbands and wives can now make the dance recitals, the soccer games, the moments their family needs them. If your spouse has doubts, bring them. Additional seats are $1,097, and your ticket is backed by the $500,000 Guarantee.
What if I can't afford the ticket right now?
To be frank, that is the exact reason to find a way to get here. We'll be teaching the path to a comfortably profitable law firm and offering resources to help you implement it. And unlike every other year, there is no option to come back when the money is easier.
I'm not a lawyer but I work for a law firm. Can I still attend?
Yes. We often have law firm marketing directors and other employees attend. You're more than welcome to purchase a ticket and join us.
Venue/Accomodations
Where and when is the GLM Summit being held this year?
The GLM Summit will be held at the Westin Washington Dulles Airport just outside of Washington, DC from October 22nd through the 24th, 2026.
Where should I stay?
We'll have a room block available at the Westin Washington Dulles Airport that will open for reservations a few months before the event. You're more than welcome to stay at this hotel, or you can stay anywhere else nearby that suits your preference (AirBnB, other hotel, RV, etc.).
Tickets & Registration
Can I bring members of my team and/or other guests?
What if I want to attend the event but just can't commit to being there in person on those dates?
Don't worry, we've got you covered. While we'd really love and prefer to have you there in person with us, we understand that dates and travel can sometimes be tricky... SO, if you can't make it, you can purchase a "Recordings + Bonuses" ticket option.
It's the same price as an in-person ticket because the value of our bonuses is simply out of this world this year, but only for a limited time. As we get closer to the event date, the price of all ticket types will increase, so hurry and reserve your ticket today!
Of course. Many attendees bring a team member, partner, or spouse. When you register, you will have the option to add an additional seat for $1,097. It is the most cost-effective way to come home from the GLM Summit with two people aligned and ready to implement.
Are there any discounts available?
No, and yes. Tickets will be cheapest the sooner you purchase them, and we have plans to increase prices ~monthly until the event. That said, what are you waiting for?!?! If you're seeing this page now then this will be the best price for tickets that you're going to see, so hurry up and grab your ticket now!
What if I buy a ticket now but then find out I can't attend later?
We understand that things can change, so we've got you covered. If you find out that you can't attend in person then just let us know at least 30 days prior to the event and we'll work with you to refund your ticket.
A Big Thanks To Our Sponsors!
A Big Thanks To Our Sponsors!
TOP 10 REASONS
You Need To JOIN US For The GLM Summit
REASON 1
Leading Small Law Firm Specific Marketing Strategies
Learn what's working right now in small law firms across the country and in various practice areas. We, along with dozens of some of the most successful small firms across the country, will share every detail of what we've done and are doing to succeed in today's market.
REASON 2
Learn To Build The 'Perfect' Law Firm
Learn how to implement what we call the 'Perfect' Law Firm, a proven blueprint that will give you an edge in your local and regional market.
REASON 3
Gain The Realization That Your Success Is Not Only Possible, But Within Your Grasp
It's time to take the dream you've had since law school (a wildly successful firm) and turn it into a reality. We'll show you how, and by the time you leave the Summit you'll be convinced that you are on the precipice of realizing it... because you are!
REASON 4
Network With Top Small Law Firm Owners Nationally
The GLM Summit isn't just an event with talking heads. Not in the slightest. This is an event where many of the top small law firm owners in the country gather to freely share their lessons learned while collaborating for shared success.
REASON 5
Learn How To Successfully Step Back & Become A Law Firm CEO
The key to the firm (and life) you want rests at the place where you become the CEO and visionary for your firm. We'll show you how to step back and become that leader so that you can enjoy the fruits of your labor... even if you're no longer putting in the hard labor!
REASON 6
Meet Curated, Tested, & Trusted Law-Firm Focused Vendors
Finding vendors who know the legal space and do a good job at delivering results are extremely hard to find... unless you're at the GLM Summit where we've brought the best of the best to you.
REASON 7
Direct Access To Ben, Brian, & An Entire Community of $7-8 Figure Law Firm Owners
At the GLM Summit, you get unprecedented access to some of the best minds in legal marketing and management that the world has ever known. Use this to your strategic advantage!
REASON 8
Get A Clear Mind & Reprieve From The "Hustle" Of The Office
Don't settle for half-baked plans and strategies that you cook up for your firm while distracted with 50+ other things. Join us at the Summit and gain a free mind away from the noise of the everyday.
REASON 9
Learn How To Gain ULTIMATE FREEDOM In Your Firm & Overall Life
You've worked hard your entire life chasing one goal, more freedom with money, with time, with your health, and with your relationships. At the Summit, and through your free trial Tribe membership, you'll learn how you can realize more freedom in each of those areas.
REASON 10
Draw Your Roadmap To Success While At The Summit WITH Others Who've Already Done It
Law Firm Owners don't just attend the Summit to learn what to do, they attend so that they can access the minds of people who've been there before; absorbing their insights and guidance as they draw the step-by-step roadmap to their next 12 months.
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