Dear fellow law firm owner,
The last few years have been tough for many in our industry. Marketing is getting harder, employees are expecting more while doing less, and competition is popping up on nearly every corner (including AI!).
As a law firm owner, you might have found yourself feeling the burden. Unsure of what to do next.
Well, I've got good news and better news for you - news that will get your marketing humming, your employees producing like crazy, and your competition asking you "how are you doing this!?!".
Ready for it? Here it is!
A 3-DAY ticket to the GLM Summit 2024 where you'll have a chance to learn from the best small law firm owners in the country.
($2497 priced elsewhere)
A 3-DAY ticket to the GLM Summit 2024 where you'll have a chance to learn from the best small law firm owners in the country.
($2497 priced elsewhere)
Access to a VIP Cocktail reception at the Summit on Friday where you can make invaluable connections with like-minded firm owners and top-of-the-line legal vendors.
($495 priced elsewhere)
Access to a VIP Cocktail reception at the Summit on Friday where you can make invaluable connections with like-minded firm owners and top-of-the-line legal vendors.
($495 priced elsewhere)
LIFETIME access to the GLM Summit archives where you can watch all of the best sessions of past Summit events and the 2024 event.
($997 priced elsewhere)
Pre and Post Event Webinars With Ben & Brian where they'll answer your most pressing questions about how to market, grow, and lead your firm in 2024 & beyond.
($497 priced elsewhere)
LIFETIME access to the GLM Summit archives where you can watch all of the best sessions of past Summit events and the 2024 event.
($997 priced elsewhere)
Pre and Post Event Webinars With Ben & Brian where they'll answer your most pressing questions about how to market, grow, and lead your firm in 2024 & beyond.
($497 priced elsewhere)
You'll get a full 6 months of membership into our flagship offering, the GLM Tribe. This program has created over 400 $7+ figure revenue firms and given thousands more firm owners freedom back in their lives. This is your chance to finally get ahead by joining the best-of-the-best program for law firm owners.
*Only for new members who have never been a member of GLM before.
We'll send you the GLM Journal print publication in the mail each month for a year AND we'll send you our monthly series called "Inside Baseball" where we pull back the curtain to what we're doing at Ben Glass Law.
We'll teach you what components make up the perfect attorney website and then we'll lend you our in-house website/funnel designer to build out your site for you on Clickfunnels 2.0!
We'll teach you step by step how to build the perfect referral letter and system that you can use to attract and capture more referrals from other lawyers, professionals, and other sources of great cases. Then we'll give you access to a swipe file of examples that you can use for inspiration when creating your referral letters and systems.
Take your lead generation to the next level with the ultimate lead generation system for law firms training.... enhanced with examples AND a funnel template to get you a head start to implementing the lead-gen system. This single resource, paired with your trial GLM Tribe membership, will help you generate leads for your firm like clockwork.
We know that lead magnets can feel like a lot of work to put together. They are one of the most valuable marketing assets that your firm can employ, but they historically have taken some time to organize and put together. BUT... now that we have AI, everything has changed. In this training, we'll show you how to leverage AI to craft your lead magnet in as little as an hour.
Webinars are one of the most powerful tools for "selling" prospective clients that your firm is the absolute best for them. In this training, we'll show you how to craft webinars that boast high conversions for your firm. Not only that, we'll give you a template funnel that will enable you to automate the entire process from registration, to delivery of the webinar, to scheduling of the client call.
Many law firm owners are "stuck" in the firm, doing things that they either don't want to be doing or really shouldn't be doing. In this training, we'll show you how to step back and become the CEO of your law firm so that you can work on the highest value tasks and begin to enjoy more freedom in life.
A great team is paramount to growth, but it's also one of the hardest things to get right... and keep right. In this training, we'll show you everything we've learned after decades of hiring, mentoring, and leading law firm employees.
Step back from the day-to-day grind of your law firm and immerse yourself in the greatest legal marketing event of the year, the Great Legal Marketing (GLM) Summit 2024.
It's here where you can:
The resort has everything you could want to relax your mind and body while you plan your law firm's path to world (or local) domination!
Learn what's working right now in small law firms across the country and in various practice areas. We, along with dozens of some of the most successful small firms across the country, will share every detail of what we've done and are doing to succeed in today's market.
Simply scroll up and take a look at everything we're gifting attendees who join us for our 20th anniversary at the GLM Summit. We're giving you the most we possibly can to make this year's event an absolute no-brainer!
It's time to take the dream you've had since law school (a wildly successful firm) and turn it into a reality. We'll show you how, and by the time you leave the Summit you'll be convinced that you are on the precipice of realizing it... because you are!
The GLM Summit isn't just an event with talking heads. Not in the slightest. This is an event where many of the top small law firm owners in the country gather to freely share their lessons learned while collaborating for shared success.
The key to the firm (and life) you want rests at the place where you become the CEO and visionary for your firm. We'll show you how to step back and become that leader so that you can enjoy the fruits of your labor... even if you're no longer putting in the hard labor!
Finding vendors who know the legal space and do a good job at delivering results are extremely hard to find... unless you're at the GLM Summit where we've brought the best of the best to you.
At the GLM Summit, you get unprecedented access to some of the best minds in legal marketing and management that the world has ever known. Use this to your strategic advantage!
Don't settle for half-baked plans and strategies that you cook up for your firm while distracted with 50+ other things. Join us at the Summit and gain a free mind away from the noise of the everyday.
You've worked hard your entire life chasing one goal, more freedom with money, with time, with your health, and with your relationships. At the Summit, and through your free trial Tribe membership, you'll learn how you can realize more freedom in each of those areas.
Law Firm Owners don't just attend the Summit to learn what to do, they attend so that they can access the minds of people who've been there before; absorbing their insights and guidance as they draw the step-by-step roadmap to their next 12 months.
A Word From GLM Founder
I want you to live an even bigger life than me.
I’m not kidding when I make that statement, because I believe in abundance. It’s why I will stand up on the stage and tell exactly what I’m doing to succeed. There’s no holding back.
It wasn’t always this way for me when I started my law firm...
Back in 1995, there wasn’t this kind of event. There weren’t law firm owners coaching other law firm owners on how to buck the status quo. Frankly, even today most of the events out there focus more on the limitations than the possibilities in growing your law firm.
I remember one particular CLE...
It was a state bar event. Earlier in the year, I received a letter – much like this one – inviting me to an event put on by Dan Kennedy. For a reason I can no longer conjure up, I decided to go to the local CLE. After all, it was closer... easier... less expensive... and surely it would feature ways for me to grow.
Yet, in the room where I sat, the message was one of waiting your turn.
“Just do good work. Serve your clients, and they will refer people to you.”
Funny, that’s the same message I heard last year. And the year before that... While people nodded their heads, it was almost like no one had heard of the internet. No one was thinking about “lead generation.”
I realized...
I was in the wrong room.
At that moment, I nearly got up and raced to Ohio to be at Dan’s event. Probably should have. (Ended up in Ohio nearly 20 times in the following decade.)
Instead, I made a forward-facing resolution: I will be where ambition is treasured and where people think bigger than me.
For me, it meant getting away from other lawyers, because the spaces for lawyers were filled with limited thinking...
You can be with law firm owners like yourself who think different... who challenge the status quo... and who see the future as brighter than the present.
The last trait is hard to find – seeing a bright future.
With all the pundits and naysayers shouting on television and radio, you’d think civilization went and died already. Like there is no hope and our best days as humanity are behind us.
Isn’t that a sad way to think?
Again, I believe your future can be even brighter than my own. And I happen to see my future as extraordinarily bright, even as I near the age others earmark for retirement. Me? I’m just getting started.
Over 400 Firms Have Used GLM's Teachings To Break The $7+ Figure Mark While Enabling The Owner To Reclaim Their Personal Time & Freedom
Ben founded Great Legal Marketing in 2004 as a way to teach personal injury attorneys how to advertise more effectively. Soon thereafter, lawyers in other consumer facing practice areas began to ask, “Will this work for me?”
The answer is "yes," and as a result Great Legal Marketing continues to grow.
Celebrating 40 years of practice, Ben has over 25+ years of practice ownership experience, as well as 20 years of experience coaching law firm owners just like you. He’s appeared on over 25 podcasts inside and outside the legal industry, and was recently invited to speak to a meeting with some of the largest law firms in the country. Ben isn’t looking to the past, though, he’s looking forward to a prosperous and exciting future.
Brian is the rare trial lawyer who is as good at business as he is in the courtroom. He had the highest reported auto accident verdict in Virginia in 2022 and has increased the revenue of the personal injury section at Ben Glass Law by 383% since joining the firm in 2019.
Oh, and he did it while coaching two youth soccer teams, travelling to three out-of-state Spartan races, taking more time off with his family than ever before, and acquiring his ninth and tenth streams of passive income.
As a thought leader in the fields of business-building and wealth creation, Brian is passionate in sharing his ideas and helping other lawyers achieve success. Brian has the talent and the experience to help you build a law firm that serves your life.
Nope, not doing that anymore. The reality is that you wouldn’t get even a fraction of the value from this Summit if it were to be online. You would miss out on practical hands-on experiences, activities to nurture your creativity, chances to join a growing tribe of innovators, and more. Besides, we all know that you would be trying to do 15 other things while “attending” via Zoom. Doesn’t work for you, doesn’t work for us.
This isn’t just a summit of networking and innovating. This is a time for you to get away from the office, away from the noise, and really let yourself exhale. We want you to have the opportunity to relax and enjoy yourself while you’re with us.
Honestly, if you’re serious that cost is a consideration then this isn’t for you. You’re probably too small and disorganized for us. There are plenty of online courses and lots of other “coaches” who can probably get you to where you need to be to benefit from hanging with our tribe.
That's not to say that we don't want you here, because we do. We're just not the type that give in to "limited" or "scarcity" thinking. We believe wholeheartedly in abundance. Once you've reached a point where a small investment like this is a no-brainer, then you'll be ready to join us at the GLM Summit.
I’ll tell you, if fine is all you need or want your practice to be, then maybe this isn’t for you. But I can guarantee you that even if your practice is doing “fine” but you aren’t actively trying to grow it, your firm will be dead in two years.
If you’re someone who wants your practice to be not just fine, but GREAT, this is where you need to be. If you want to INNOVATE, this is where you need to be. If you want to DOUBLE your revenue, this is where you need to be.
I hear this from time to time, but in my almost 20 years in coaching law practices, it has proven to be nothing more than apprehension. Practices all over the world (Incl. Russia, Ireland, Australia, & more) and in all kinds of practice areas have seen great success with our strategies. But, if this is your concern, go listen to Episode 24 of the Renegade Lawyer Podcast (released January 12, 2023) where I talk about Why I Never Guarantee Your Success.
Well, at least you are honest with yourself. If you are correct, then you are right, this Summit is not for you.
Many who say this, however, do so because they think they don’t have the time to implement. Truth is, though, that every single person in the world who says they don’t have time to implement have exactly the same number of hours in a day as I do. So time is not the obstacle. How you use your time is probably keeping you from the life you deserve.
We can solve that problem for you. (A great start would be to listen to Brian’s Time Freedom for Lawyers podcast. That’s right, get off of Facebook and Twitter and to do something that will actually make you money.)
In just about everything in life, you will have doubters, naysayers, and people who think success is driven entirely by luck. Even those we love most have doubts from time to time.
But, I'm not exaggerating when I say over the years I have gotten stacks of notes from spouses and partners that didn’t think this would work but now see just how valuable this experience is. I’m always hearing how husbands and wives now can make it to those dance recitals, soccer games, and moments their family needs them.
If your spouse or partner has doubts, bring them with you! Let them see first hand the work we do here. They’ll see first-hand how this whole thing works, and all the examples of success we have. I promise we can turn the doubters into believers.
Once per year. That's how often we host the GLM Summit...
If you're worried about the "hassle" of traveling to sunny Phoenix to learn how you can grow your law firm 2-5x while ALSO regaining your time... then you shouldn't worry about coming. We have law firm owners from across the world who happily spend a full 1-1.5 days to get the chance to sit in one of the ~250 seats in the room.
Look , the legal industry expects you to just "do good work" and then figure the rest out on your own... and that's the EXACT reason that you need to do everything you can to get yourself to Phoenix for October 3rd to 5th. These are 3 days that you simply can't afford to miss.
We're not saying that you should or shouldn't attend other events... but we 100 % will tell you that if you are a solo or small law firm owner then the GLM Summit 2024 is a "can't miss"!
At the Summit, you'll get to learn from and network with other law firm owners who've built firms running $7-8 figures in annual revenue.... and still get to live their lives the way they want to! If you want the same for your firm (and life) then you need to secure a ticket and find a way to get yourself to Phoenix for October 3rd-5th, 2024.
YES!!! If you don’t get at least $500,000 in obvious value for your law firm, you are entitled to a complete refund for the event PLUS $500 in documented travel expenses and a $500 check to a spouse/significant other/family member (to compensate them for the time you were away).
This refund is available until the conclusion of the 2023 GLM Summit.
It's our way of saying promising that this event will provide so much value to you and your firm that you'd have to be crazy to not be there.
You sure will! Once you sign up and purchase your ticket to the event, you'll be given access to all of your bonuses within 1-5 business days. This includes getting you started in the GLM Tribe membership, including you in mailings of the GLM Journal & GLM Inside Baseball, as well as connecting you with our Web/Funnel Builder to get started on your FREE website rebuild, in addition to all the bonus trainings and resources that we'll give you as well.
In just about everything in life, you will have doubters, naysayers, and people who think success is driven entirely by luck. Even those we love most have doubts from time to time.
But, I'm not exaggerating when I say over the years I have gotten stacks of notes from spouses and partners that didn’t think this would work but now see just how valuable this experience is. I’m always hearing how husbands and wives now can make it to those dance recitals, soccer games, and moments their family needs them.
If your spouse or partner has doubts, bring them with you! Let them see first hand the work we do here. They’ll see first-hand how this whole thing works, and all the examples of success we have. I promise we can turn the doubters into believers. Plus, you're ticket is backed by our 100% money back guarantee that alleviates all risk for you whatsoever.
To be frank, this is the EXACT reason that you need to find a way to get yourself to the event and take advantage of all the bonuses we're offering here. We're giving you over $54k worth of training, resources, live coaching, and even access to our team for under $2000. This is an unheard of deal that you can't miss out on.
The GLM Summit will be held at the Delta Hotel by Marriott in Phoenix, AZ from October 3rd through the 5th, 2024.
We'll have a room block available at the Delta Hotel by Marriott that will open for reservations a few months before the event. You're more than welcome to stay at this hotel, or you can stay anywhere else nearby that suits your preference (AirBnB, other hotel, RV, etc.).
Don't worry, we've got you covered. While we'd really love and prefer to have you there in person with us, we understand that dates and travel can sometimes be tricky... SO, if you can't make it, you can purchase a "Recordings + Bonuses" ticket option.
It's the same price as an in-person ticket because the value of our bonuses is simply out of this world this year, but only for a limited time. As we get closer to the event date, the price of all ticket types will increase, so hurry and reserve your ticket today!
Of course! Many attendees bring guests and other members of their team. When you are purchasing your registration ticket for the event, you'll be given the option of adding up to 3 guest tickets to your order at a MASSIVE discount.
Yes! We often have law firm Marketing Directors and other employees of law firms attend the GLM Summit. You're more than welcome to purchase a ticket and join us.
No, and yes. Tickets will be cheapest the sooner you purchase them, and we have plans to increase prices ~monthly until the event. That said, what are you waiting for?!?! If you're seeing this page now then this will be the best price for tickets that you're going to see, so hurry up and grab your ticket now!
We understand that things can change, so we've got you covered. If you find out that you can't attend in person then just let us know at least 30 days prior to the event and we'll transition your ticket type to a "Recordings + Bonuses" so that someone else can join in person in your place without you losing out on the value delivered at the event.
Since we're delivering bonuses worth over $54k this year, and have real cost to deliver on these bonuses, there won't be any refunds available outside of our guarantee.
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